American Heart Association and BHP Launch Multi-City Campaign to Spark Conversation on Heart Disease

The American Heart Association in Central Arkansas and BHP, a signature sponsor of the Go Red For Women Movement, announced a grassroots campaign designed to spark conversation on heart disease, the No. 1 killer of women in our community. 

“Our partnership with the American Heart Association is consistent with BHP’s commitment to support organizations and programs that create lasting benefits in our host communities around the world,” said David Crawford, Vice President, Health, Safety and Environment for BHP. “Cardiovascular diseases kill approximately one woman every minute. That is a startling statistic and one that BHP wants to help change through education and awareness.” 

The campaign features two separate traveling tours that will run concurrently in Central Arkansas, in New Orleans and surrounding parishes, and in Northwest Louisiana. The Red Sofa Tour is an opportunity to provide a fun, light way for people to join the serious conversation of heart health. The second, a Survivor Gallery, will put a face to this silent, hidden, and often misunderstood killer. The tours, sponsored by BHP, are part of a year-long commitment to the Go Red For Women movement, a passionate, emotional, social initiative designed to empower women to take charge of their heart health.

Red Sofa Tour

The Red Sofa Tour invites the community to take a seat on a traveling conversation piece, a red sofa, and talk about how heart disease or stroke has affected them or how they are championing their own heart health. 

Community members will be encouraged to snap a selfie on the sofa, which can then be uploaded to social media. The simple act of posting to a social media channel and sharing with a personal network is an opportunity to further the conversation and awareness of heart disease. In the American Heart Association’s ongoing effort to build healthier lives, free of cardiovascular diseases and stroke, this unique tour aims to encourage an open, healthy dialogue about the No. 1 and No. 5 killers of Americans. The official hashtag of the campaign is #RedSofaTour. The first tour stop in Central Arkansas will be at Dickey-Stephens Park on July 26, when the Arkansas Travelers take on the Northwest Arkansas Naturals. Additional Red Sofa Tour locations will be announced throughout the year, with the tour culminating in February, American Heart Month. 

Survivor Gallery

Right now, roughly 44 million women in the United States are affected by cardiovascular diseases. That’s approximately double the combined populations of the 10 largest cities in the country. While heart disease affects so many, the face of heart disease looks dramatically different. Heart disease doesn’t discriminate against age, race, or social status. The Survivor Gallery tour will show the many faces of heart disease in women in our community. The featured survivors range from one to 69, and have faced a variety of conditions.

These survivors are united by their shared fight against heart disease and stroke. They have defied odds and are sharing their story to empower others. Their lives have benefited from research, treatment and systems of care supported by the American Heart Association. They are fighters, they are survivors, and they are truly inspirational.

Get the latest tour stops of The Red Sofa Tour and the Survivor Gallery on the American Heart Association’s Facebook page, Facebook.com/ahaArkansas.